b'01D E S I G NTheDesignStudioistheincubatorforthedreams,ideasandinspirationsthatlaterbecomeyourtreasured pieces of luxury crystal. Our designers have honed their craft over decades of designing luxury crystal. With imagination and artistic vision, designers capture the spirit of exciting new themes andideasintheblankcanvasofpristinefinecrystal, 02modernising classic Waterford patterns for the contemporarytastesofaglobalaudience.M O U L D I N GWe are one of few crystal manufacturers today that still practices the ancient craft of mould making. Forthisdiscipline,verylittlehaschangedoverthecenturies - a shining testament to the innovations of our18thcenturyMasterCraftsmen.TimbermouldsandhandtoolsofbeechandpearwoodsareusedbyourMasterBlowerstoshapethemoltencrystal.Due to the searing heat of the crystal, these moulds have a life span of just 7-10 days. Once samples are 03 developed and shapes are approved, tooling drawings arecompletedandmorerobuststeelmouldsaredeveloped to use in production.M E LT I N G We use a continuous electric melting furnace where thefinestofrawmaterialsareusedtoproducetheclearestandmostrefinedcrystalintheworld.11'